Post written by Leo Babauta.

Most online marketing people will teach you how to use social media to reach a larger audience, how to use email lists and the scarcity principle and social proof, how to create authority, how to effectively convert pageviews into sales.

Most marketers, online or off, are full of it.

Converting visitors into buyers is a soul-less use of your creative energy. Reject it, out of hand.

I find more value in creating something of value. I find influence a better metric than sales or traffic or reader numbers.

And I’ve learned something that the screaming marketers will never tell you: instead of screaming, prefer quiet.

When everyone yells “Look at me!”, become quiet.

When others seek attention, turn your attention inward. » Continue your journey »